How Attorneys Can Use Content Marketing
Content Marketing Best Practices for Attorneys Think of content marketing as teaching what you know so ideal clients trust you before they call you. Great content for attorneys usually includes: Sum it up: Educate, don’t brag. Help first, sell later. Smart Content Formats Attorneys don’t need TikTok dances. Just clear communication. The goal is authority […]
Why Getting More Leads Starts With Your Website
Using a website to pull in leads and turn them into clients Read time – 2 minutes Step 1 in our marketing playbook for contractors is to have a fast, mobile-friendly website. Why? Your website is your digital foundation, your virtual real estate, and the only online space you can fully control. When you post […]
How to Find 5 Profitable Niches in Home Services
How can contractors find and get found for profitable service niches? Read time – 3 minutes Do a test search: Pretend you are looking for a home cleaning service. Search for ‘house cleaner near me’ and see what shows up. Now type in ‘Air BNB cleaner’, next try ‘medical office cleaning’. Chances are you will […]
1 Simple Way Contractors Can Get More Direct Leads
1 Simple Way Contractors Can Get More Direct Leads Read time – 4 minutes Every business needs leads. Duh. A % of leads turn into customers, and customers then turn into reviews, referrals, and repeat business. What is a direct lead? A direct lead is an inbound lead that contacts a business directly through call, […]
How to Get Your First 20 Direct Inbound Leads.
How to get your first 20 direct inbound leads. The fastest way to get leads as a home service business: pay-per-lead programs like Thumbtack, Yelp, and HomeAdvisor. But here’s the problem: You’re competing with 2-3 other contractors for the same lead, at the same time. You’ve got to be lightning-fast (like, sub-2-minute response time), relentless, and ready to drop your […]